If you’re thinking of a project and wonder where to begin with the design and what questions to ask not only yourself but also your designer, we’ve put together this quick guide to creating a design brief. These are some of the things that pique our curiosity while helping us build a full picture of the scope involved. There’s no right or wrong answer, and if there’s no answer yet, that’s where we can help!
BACKGROUND/ OVERVIEW
- How would you summarise your brand, company, project, product?
- What’s YOUR story, and the journey you’ve made up to now?
AIMS
What are you hoping to achieve through the design?
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DELIVERABLES: WHAT CREATIVE SERVICES DOES YOUR BRAND NEED?
- Strategy
- Branding Design
- Packaging Design
- Copywriting
- Illustration
- 3D Structure Design
- 3D Visualisation
- Web & Digital Design
- Motion Design
- Sustainable Design & packaging
- Brand Guidelines
Unique Selling Points
What’s different about your brand/company/product?
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TARGET MARKET
Who are you trying to reach?
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COMPETITION
What does the market look like & who are you up against?
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DESIGN REFERENCE
Any brands/ designs/ inspiration you’ve come across that you admire & set a similar tone?
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See our previous article on design inspiration for ideas of where to find this.
These are just some ideas for starting your design brief, but as we consider ourselves a friendly, approachable studio – we’re always interested to hear about a project, at any stage, and offer our expert opinion to start the process.
