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The Design Brief

15 Jul 2022
The Design Brief

If you’re thinking of a project and wonder where to begin with the design and what questions to ask not only yourself but also your designer, we’ve put together this quick guide to creating a design brief. These are some of the things that pique our curiosity while helping us build a full picture of the scope involved. There’s no right or wrong answer, and if there’s no answer yet, that’s where we can help!

BACKGROUND/ OVERVIEW

  1. How would you summarise your brand, company, project, product?


  2. What’s YOUR story, and the journey you’ve made up to now?

AIMS

What are you hoping to achieve through the design?

DELIVERABLES: WHAT CREATIVE SERVICES DOES YOUR BRAND NEED?

  • Strategy
  • Branding Design
  • Packaging Design
  • Copywriting
  • Illustration
  • 3D Structure Design
  • 3D Visualisation
  • Web & Digital Design
  • Motion Design
  • Sustainable Design & packaging
  • Brand Guidelines

Unique Selling Points

What’s different about your brand/company/product?

TARGET MARKET

Who are you trying to reach?

COMPETITION

What does the market look like & who are you up against?

DESIGN REFERENCE

Any brands/ designs/ inspiration you’ve come across that you admire & set a similar tone?

See our previous article on design inspiration for ideas of where to find this.

These are just some ideas for starting your design brief, but as we consider ourselves a friendly, approachable studio – we’re always interested to hear about a project, at any stage, and offer our expert opinion to start the process. 

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