Connacht Whiskey
PACKAGING | BRANDING
Creating the connacht distillery's OWN single malt irish whiskey: batch one. distilled on the rugged west coast of ireland and crafted by the atlantic.
Connacht’s Batch One takes on a lighter, more contemporary look and feel as the younger, more casual sibling to the distillery’s exclusive First Cask Edition. Batch One incorporates the brand story of provenance and landscape, with an accent of Kentucky Blue to signify the bourbon barrel-ageing, while also harking back to the historical links between America and Ireland.
THE STORY OF CONNACHT'S BATCH ONE
Batch One plays on the themes of the core brand of landscape and method that shape the flavour of the Whiskey, but with a brighter, modern, classical persona. The packaging incorporates layers of detail, all treated with the boldness and weight reminiscent of solid foundations, ornamented with the natural textures from rocks and waves blind embossed into an uncoated recycled paper stock. Connacht’s signature amber-gold accent of foil brings the sense of warmth, from both grain, traditional copper stills and barrel-ageing.
IN THE DETAIL
The bottle is adorned with the sea-serpent seal of the distillery, embossed into the glass as a mark of exploration into uncharted waters. The use of copper & wood in the stopper represents the stills and barrels, celebrating the raw materials of craft distilling, where the sea-serpent guards the way. The topography of the Atlantic sea bed is blind embossed into the label, mapping the historical connection from Ireland to America.
the world of batch one
The world for Batch One takes on more natural forms, remaining closely tied to the core branding than the moody, stylised world of The First Cask. The sleek, pared-back design for the bottle, allows the world around it to become more evocative of the wild Atlantic way.
