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Eco Lily

PACKAGING | BRANDING

Creating a bright, positive campaign around re-usable and sustainable period pads for online retailer; Eco lily. We revitalised their design to reflect the brand's core values.

Eco Lily needed a strong identity to match the brand’s growing ambitions. We centred their new identity around their ethos of affordable, re-usable period pads and accessories, accessible to all. We worked with Eco Lily to challenge some of the overtly ‘feminine’ cliches and use of non-eco materials in the marketplace. 

Eco Lily Branding

THE STORY OF ECO LILY

We refocussed the brand towards lily pads to create an unapologetically bold graphic that would help the brand to be recognised, stand out and set the playful, confident tone of the brand. We injected a playful variety of contemporary colours, bringing the brand to life with a sense of movement through the lily-pad.

Sustainability

Working closely with Eco Lily, we developed an eco packaging solution. The box is crafted with postage practicality, brand communication and brand experience in mind. Formed from highly recyclable, minimal materials, the packaging is also made to be seen & show off, provoking a more open discussion on periods and environmental issues.

Eco Lily Branding

BRAND WORLD

As an e-commerce brand, we harnessed the opportunity to create intrigue through playful, moving elements. We created a series of assets and animations that would creatively inform consumers, working to the strengths of digital.