First Cask Edition
Brand Identity | Brand World | PACKAGING | special edition
Creating a limited edition of 800 bottles for the first whiskey produced in county mayo for over 150 years and the first whiskey produced by the Connacht distillery, shaped by ireland's rugged west coast.
To mark the maturation of their premier single malt Irish Whiskey, The Connacht Distillery produced an exclusive batch for just 800 Whiskey connoisseurs and enthusiasts. We distilled the provenance, history and innovation of Connacht to create a sense of balance between the chaos and unpredictability of nature, and the meticulous detail and innovation of Connacht’s expert craft distillers.
THE STORY OF FIRST CASK
Building on the core brand of natural textures, provenance and terroir, The First Cask Edition is more dramatic and enticing. Far from the relaxed, quaint rural life, First Cask is designed to introduce Whiskey collectors to the bracing West-Ireland weather that shapes the Whiskey.
Each bottle is presented in a case, embellished to capture the moody, mysterious Atlantic, with waves crashing at the cliffs of Connacht, and opening out to reveal the bottle, nestled in black fabric, like still water, revealing the exclusive certificate of ownership.
Brand worlD & TEASER campaign
Piquing the curiosity of prospective owners, and building a world around Connacht’s First Cask, we created a series of imagery that introduced the brand story. Unlike their core brand expression , The First Cask lives in a more stylised world, where we’ve exaggerated the treatment of landscape and waves to take on a more VR feel, drawing attention to a more contemporary take on Irish Whiskey, elevating away from the traditional premium Whiskey cues. We embraced the challenges set by 2020/21 – by creating a brand world & imagery that communicates online, allowing Connacht to reach and engage with Whiskey enthusiasts internationally.
All 800 bottles sold out prior to their official release from the distillery in July 2021.
