Monterey Gin
PACKAGING | BRANDING
Bringing the relaxed, nostalgic holiday atmosphere of the Cornish Riviera to the Helford River Distillery's award-winning, exclusive, small batch Monterey Gin.
THE STORY OF MONTEREY
Monterey Gin tasked us with the challenge of bringing their provenance, flavour and unique quality to every bottle. Nudging the Gin market in a new direction, our design takes cues from the classic Mediterranean aperitif world, evoking the same laid-back, travel and luxury of the Cornish coast with a subtle nod to the decadent art deco era, where the Gin cocktail originated.
Materials & Sustainability
Our design uses a canvas of raw materials to communicate a new sense of quality through consideration. From the use of a 100% recycled glass bottle to the natural cork and gold metallic watch strap closure, the bottle itself tells a story of river-combing and borrows from the celebratory Champagne ritual.
the world of Monterey
The brand world flourishes into the full colour of botanicals and landscape, building on the travel nostalgia through illustration and photography. Bringing the provenance to life with enough variety and pace to create an engaging campaign across all media.
