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Straw Boys Whiskey

PACKAGING | BRANDING

Straw Boys Whiskey Branding

Telling the irish Folk story of the mischievous, merry-making 'Staw boys' for this unorthodox single-grain Whiskey, made in west-ireland.

Strawboys Whiskey Bottle Design
Straw Boys Whiskey Design

The STRAW BOYS Story

The Straw Boys are an Irish folk tradition of uninvited (but welcome) wedding guests. Disguised head to toe in wild, bushy, hand-made costumes of woven straw, Straw Boys arrive instruments in hand, dancing and singing to join the festivities and toast the happy couple with a drink…or three.

Straw Boys Whiskey Design
Straw Boys Whiskey Packaging Design

the Spirit of the Unorthodox

Our branding started with our proposition: Straw Boys Whiskey is ‘The Spirit of the Unorthodox’.

Our design captures the wild, sensory movement of flailing golden straw and dancing hands, appearing from behind a hessian-like screen that wakens the familiar country scent of dry grass.

The bold type and roof emboss create a contemporary finish and depth of field that invite you to step into the scene, while the neck uses a simple handwritten detail, with straw-like qualities and a touch of craft.