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Straw Boys Whiskey


Straw Boys Whiskey Branding

Telling the irish Folk story of the mischievous, merry-making 'Staw boys' for this unorthodox single-grain Whiskey, made in west-ireland.

Strawboys Whiskey Bottle Design
Straw Boys Whiskey Design


The Straw Boys are an Irish folk tradition of uninvited (but welcome) wedding guests. Disguised head to toe in wild, bushy, hand-made costumes of woven straw, Straw Boys arrive instruments in hand, dancing and singing to join the festivities and toast the happy couple with a drink…or three.

Straw Boys Whiskey Design
Straw Boys Whiskey Packaging Design

the Spirit of the Unorthodox

Our branding started with our proposition: Straw Boys Whiskey is ‘The Spirit of the Unorthodox’.

Our design captures the wild, sensory movement of flailing golden straw and dancing hands, appearing from behind a hessian-like screen that wakens the familiar country scent of dry grass.

The bold type and roof emboss create a contemporary finish and depth of field that invite you to step into the scene, while the neck uses a simple handwritten detail, with straw-like qualities and a touch of craft.