Women of Warner
The concept behind our identity for the Women of Warner was ‘making your mark’. We wanted to form a living brand that complemented the Warner Music logo, while also having its own, unique identity. The bold typography represents the collaboration of strength and bold ideas, juxtaposed with a more personal hand-written detail, to represent the members as individuals. The sunny yellow evokes positivity, contrasting the more executive blues & blacks of the core Warner Music branding.
We provided the Women of Warner with a set of assets to create a coherent look & feel across all communications and events, made to frame key information and calls to action in an impactful, memorable way, while also embracing the predominantly digital space.
As a collaborative forum, we formed the identity to translate seamlessly across other Warner ERGs, connecting the groups under one, universal aim: creating a better work environment for all.
By combining the WMUK core brand assets with our stylised infographics and communications, WOW were able to effectively inform and engage a wider audience in the debate, using the contrast of the WOW aesthetic, while acknowledging the bigger picture and relating the conversation back to the heart of Warner Music’s ethos.